Webinars can be a major investment, in terms of both time and money. But they can also be a powerful part of your content marketing strategy. After you’ve planned Special leads your webinar, most marketers will send out invitations to a targeted list, use a registration form to gather some data about prospects, and then use the attendance data (like duration of stay) as a measure of engagement. Some attendee information might be sent off to the sales team, so they can follow up with “hot leads,” and Special leads the webinar recording is uploaded onto the company website.
Once the recording is up, it’s time to move on to the next webinar…or is Special leads it? Repurpose Your Webinar for High ROI The best way to get positive ROI from your webinars is to continually repurpose them. This creates new fuel for your content marketing machine, helping to move prospects Special leads through the sales funnel. In fact, a recent study by the Content Marketing Institute shows that 59% of marketers are using webinars in their B2B marketing strategies. So how Special leads do you effectively repurpose your webinar?
Here’s how to create an arsenal of content before, during, and after a single Special leads webinar. Creating Content Before Your Webinar Let’s start with the pieces you make before each webinar – hopefully, you’re already in the habit of creating these: An abstract that provides a high-level overview of the webinar: the title, what the topic will cover, the target audience, and presenter information. Special leads Promotional content that will be communicated through several channels: your company’s social media outlets, your website, and through email invitations.