In this episode of This Old Marketing, Robert and I talk about the implications of Facebook opening up Instant Articles to brands, starting with Intel. We see an underlying issue that could affect its acceptance by brands. We also take a closer look at Facebook's new Creative Hub. Next, we reflect on the future of sponsored podcasts and wonder why the ad industry complains a lot, but doesn't seem to be working to fix its problems. Finally, we interpret the Jewelry Retouching results of another survey on “the state of content marketing”; this one is just a little too optimistic to be believable. The accolades and accolades include Snapchat's new magazine and a media buy controversy.
This week's show (Recorded live on June 19, 2016; duration: 1:05:02) Download this week 's This Old Marketing PNR podcast . If you enjoy our PNR podcasts, we'd love for you to rate them or post a review on iTunes . 1. Content Marketing in the News Jewelry Retouching Facebook expands Instant Articles - starting with Intel (7:02): Facebook, which created Instant Articles a year ago to raster to vector conversion make articles load faster for publishers, is now offering the tool to brands. Intel is the first to take advantage, releasing content from its digital technology-focused Jewelry Retouching publication Instant Articles starting last week. We expect many other brands to follow. Robert thinks publishers and brands will be disenchanted with the lackluster performance of Instant Articles .
This in turn will lead to Facebook subsidizing certain brands to continue using it. This article is associated with the following from Ad Age. Facebook Launches Creative Hub to Simplify Ad Creation (8:00 am): To help marketers continue to serve ads, not Jewelry Retouching forgetting to move to mobile advertising, the company has launched the Creative Hub, an online platform for agencies, brands, and everyone involved in ad creation, Ad Age reports. It Jewelry Retouching allows them to share, review, test and create ads on Facebook and Instagram. I think it's a small step in the right direction, but Facebook needs to do a lot more to help brands and publishers use Instant Articles effectively.